The second edition of The Frugal Book Promoter is an updated version of the multi award-winning first edition. It has been expanded to include simple ways to promote books using newer technology, always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres.
The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will rocket their books to bestselling lists.
You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.
The second edition of The Frugal Book Promoter is an updated version of the multi award-winning first edition. It has been expanded to include simple ways to promote books using newer technology, always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres.
The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will rocket their books to bestselling lists.
You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.
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David Meerman Scotts marketing bible has become a modern day business classic.
This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:
Event planning is a great career choice for energetic, organised self-starters. "The Everything Guide to Being an Event Planner", by professional event planner Jennifer Mancuso, offers insider advice on how to: tailor events to each client; build client relationships; and, market and network at each event.Whether readers have recently earned a hospitality degree or are looking for a change of careers, "The Everything Guide to Being an Event Planner" helps them to break into this exciting field. A valuable reference, this practical guide is full of techniques and resources to ensure that readers thrive as organised, successful event planners. Read more
Reputation matters—now more than ever. Public opinion in the wake of the financial meltdown has revealed the public’s abiding mistrust of corporations and the executives who run them. Scrutiny from the Internet and 24-hour cable TV offers companies no place to hide; so they must proactively seek the confidence of their shareholders and the public. In today’s economy, reputation is a prime factor in a corporation’s bottom line.Via its groundbreaking Seven Strategies of Reputation Leadership, Crisis of Character offers a fail-proof way for executives to immunize themselves and their companies against the breakdowns that can happen to even the most prominent organizations. Using real-life examples (from Merck and Citigroup to Hewlett-Packard and Coca-Cola), Crisis of Character presents concrete ways executives can shape the internal corporate culture to support their business interests. This book’s many stories vividly illustrate how corporate strategy must shift to deal effectively with globalization and the new environmental and human rights standards that come with it.
Crisis of Character offers invaluable advice to anyone who operates in the public sphere—and who understands that reputation is the key to survival.
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What It Means to Serve the Public
In a vigorous defense of public life, Senator Joseph Lieberman, renowned as one of our most articulate and respected politicians, defines the duty, the honor and the privilege of public life in the face of Americans' perennial cynicism about it.
Drawing widely from his own experience as a politician and his pride in public service, Lieberman makes a passionate, hopeful argument for the value of public life -- its place and necessity in our democracy and our need for more Americans to embrace it if we are to sustain our self-government.In Praise of Public Life, a slim book by Senator Joseph I. Lieberman, Democrat of Connecticut, succeeds at being several things: a call to public service, a plea for banishing cynicism from American politics, and a glimpse of what the life of a senator is like and how the Senate really works. Lieberman begins by complaining that today's public servant "must face questions not only about how he is doing his job but how he is living his life--and how he has lived his life." This poisonous atmosphere of ad hominem politics and attack-dog journalism has created an environment in which young people don't want to enter public life, writes Lieberman. He offers his own career as a tonic, describing the challenges and joys of working his way through the party ranks and achieving his dream of becoming a senator.
No book by an office-holding politician would be complete without its share of clichés ("It is leadership that the American public is asking for in its government today"), but Lieberman also offers some genuine insights for lay readers on how the Senate functions. Personal contacts are tremendously important to passing legislation, patience and persistence are perhaps a senator's two most useful character traits, and foreign trips (derided as "junkets" by the good-government crowd) represent one of the best opportunities to get to know colleagues (and therefore do business). The prose is breezy, making In Praise of Public Life an easy, quick, and welcome read. --John J. Miller Read more
