Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education (Hardcover)
By David L. Kirp

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Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events (Hardcover)
By Judy Allen
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (Paperback)
By David Meerman Scott
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Moods and Markets: A New Way to Invest in Good Times and in Bad (Minyanville Media) (Kindle Edition)
By Peter Atwater

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How To Become A Copywriting Commando (Kindle Edition)
By Buzz Campion

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