Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactics to recruit volunteers, find foster families, and increase adoptions. Get practical advice, along with creative ideas, inspirational case studies, and examples of real press releases that will help you plan and implement your own publicity campaign. Publicity doesn't have to be complicated, expensive or scary. Even if you're a bit shy or introverted, using just a few simple publicity tactics, you can spread the word about the great things you're doing to help the animals! Read more
Based on techniques used by over 100,000 customers and businesses*.
From cosmetics to gadgets, food to fashion, Mike Essex is an expert at convincing brands big and small to send him freebies.
Free Stuff Everyday is Essex’s simple step by step guide on how you can do this too. He also details why this is great for brands and how they can build their relationships with customers by giving stuff away.
Whether you’re a curious consumer, or a brand looking for PR, Essex has a solution for everyone. Free Stuff Everyday is an instant guide for anyone interested in free stuff, with 90 examples, all from his own experience.
Essex has over five years experience of getting freebies, and has been nicknamed ‘Freebieman’ for his expertise. He has been interviewed on BBC News, the Times, ABC News, USA Today and more, sharing his secrets as the master of free stuff.
Just some of the products he's been given for free include:
• His Christmas for two years – Tree, turkey, presents and all
• Free cosmetics
• Free days out
• Free clothes and designers trainers
• Free DVD's, games and movies
• Even a free kitchen sink
Essex has helped over 100,000 people get something for free through the advice on his blog, and this is his most comprehensive guide on how anyone can work towards getting free stuff everyday.
Contents
• A 30 Day Plan
• The lost art of bartering
• The reasons why companies want you to have free stuff
• Rundowns of contact methods for companies
• The five types of companies you can contact
• Over 90 examples
• A simple, effective guide
* Blagman.co.uk readership 2005-2011Based on techniques used by over 100,000 customers and businesses*.
From cosmetics to gadgets, food to fashion, Mike Essex is an expert at convincing brands big and small to send him freebies.
Free Stuff Everyday is Essex’s simple step by step guide on how you can do this too. He also details why this is great for brands and how they can build their relationships with customers by giving stuff away.
Whether you’re a curious consumer, or a brand looking for PR, Essex has a solution for everyone. Free Stuff Everyday is an instant guide for anyone interested in free stuff, with 90 examples, all from his own experience.
Essex has over five years experience of getting freebies, and has been nicknamed ‘Freebieman’ for his expertise. He has been interviewed on BBC News, the Times, ABC News, USA Today and more, sharing his secrets as the master of free stuff.
Just some of the products he's been given for free include:
• His Christmas for two years – Tree, turkey, presents and all
• Free cosmetics
• Free days out
• Free clothes and designers trainers
• Free DVD's, games and movies
• Even a free kitchen sink
Essex has helped over 100,000 people get something for free through the advice on his blog, and this is his most comprehensive guide on how anyone can work towards getting free stuff everyday.
Contents
• A 30 Day Plan
• The lost art of bartering
• The reasons why companies want you to have free stuff
• Rundowns of contact methods for companies
• The five types of companies you can contact
• Over 90 examples
• A simple, effective guide
* Blagman.co.uk readership 2005-2011 Read more
The second edition of The Frugal Book Promoter is an updated version of the multi award-winning first edition. It has been expanded to include simple ways to promote books using newer technology, always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres.
The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will rocket their books to bestselling lists.
You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.
The second edition of The Frugal Book Promoter is an updated version of the multi award-winning first edition. It has been expanded to include simple ways to promote books using newer technology, always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres.
The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will rocket their books to bestselling lists.
You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.
Read more
David Meerman Scotts marketing bible has become a modern day business classic.
This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:
Event planning is a great career choice for energetic, organised self-starters. "The Everything Guide to Being an Event Planner", by professional event planner Jennifer Mancuso, offers insider advice on how to: tailor events to each client; build client relationships; and, market and network at each event.Whether readers have recently earned a hospitality degree or are looking for a change of careers, "The Everything Guide to Being an Event Planner" helps them to break into this exciting field. A valuable reference, this practical guide is full of techniques and resources to ensure that readers thrive as organised, successful event planners. Read more
Reputation matters—now more than ever. Public opinion in the wake of the financial meltdown has revealed the public’s abiding mistrust of corporations and the executives who run them. Scrutiny from the Internet and 24-hour cable TV offers companies no place to hide; so they must proactively seek the confidence of their shareholders and the public. In today’s economy, reputation is a prime factor in a corporation’s bottom line.Via its groundbreaking Seven Strategies of Reputation Leadership, Crisis of Character offers a fail-proof way for executives to immunize themselves and their companies against the breakdowns that can happen to even the most prominent organizations. Using real-life examples (from Merck and Citigroup to Hewlett-Packard and Coca-Cola), Crisis of Character presents concrete ways executives can shape the internal corporate culture to support their business interests. This book’s many stories vividly illustrate how corporate strategy must shift to deal effectively with globalization and the new environmental and human rights standards that come with it.
Crisis of Character offers invaluable advice to anyone who operates in the public sphere—and who understands that reputation is the key to survival.
Read more
What It Means to Serve the Public
In a vigorous defense of public life, Senator Joseph Lieberman, renowned as one of our most articulate and respected politicians, defines the duty, the honor and the privilege of public life in the face of Americans' perennial cynicism about it.
Drawing widely from his own experience as a politician and his pride in public service, Lieberman makes a passionate, hopeful argument for the value of public life -- its place and necessity in our democracy and our need for more Americans to embrace it if we are to sustain our self-government.In Praise of Public Life, a slim book by Senator Joseph I. Lieberman, Democrat of Connecticut, succeeds at being several things: a call to public service, a plea for banishing cynicism from American politics, and a glimpse of what the life of a senator is like and how the Senate really works. Lieberman begins by complaining that today's public servant "must face questions not only about how he is doing his job but how he is living his life--and how he has lived his life." This poisonous atmosphere of ad hominem politics and attack-dog journalism has created an environment in which young people don't want to enter public life, writes Lieberman. He offers his own career as a tonic, describing the challenges and joys of working his way through the party ranks and achieving his dream of becoming a senator.
No book by an office-holding politician would be complete without its share of clichés ("It is leadership that the American public is asking for in its government today"), but Lieberman also offers some genuine insights for lay readers on how the Senate functions. Personal contacts are tremendously important to passing legislation, patience and persistence are perhaps a senator's two most useful character traits, and foreign trips (derided as "junkets" by the good-government crowd) represent one of the best opportunities to get to know colleagues (and therefore do business). The prose is breezy, making In Praise of Public Life an easy, quick, and welcome read. --John J. Miller Read more
Brands must build trust by being credible and authentic and giving customers accurate, complete and consistent messages. Mark Stuart, Head of Research at the Chartered Institute of Marketing Sustainable marketing is about companies gaining trust, so it must be authentic and not greenwash. Georg Vielmetter, European Director, Hay Group Over the past two years business leaders have come under fire for elading the economy into recession. Blame is being laid at their doors, with consumers losing trust in businesses and doubting their motives. Stephen Howard, CEO of Business in the Community, in the Financial Times, 7 June 2010 In a recent survey in the US, the public were asked how much people in 10 occupations contributed to the well-being of society. Business executives were ranked at the very bottom of the group. Any company that wants to thrive in this environment has to reassess its efforts to bolster its reputation in particular and the reputation of business in general. Pankaj Ghemawat, Harvard Business Review, March 2010 Trust in business is currently at an all-time low. From banks to oil companies to car manufacturers, despite the billions poured into marketing and brand messages, the level of consumer trust in business is collapsing. Marketing departments and their leaders increasingly look like they are selling snake oil, taking reckless multi-million pound gambles on advertising and marketing campaigns that barely move the needle. One of the most pressing questions for business leaders today is Why don't they trust us? . Why Should Anyone Buy From You? presents a powerful prescription for brands and businesses that want to gain their customers' trust and confidence and in doing so, boost their sales and their business. This revealing book discusses the startling truth about the impact of trust on business and will help marketing professionals and executives understand the issues they need to tackle. It reveals the 10 powerful marketing secrets that will help build trust. The rewards are big: trusted brands in every category outperform their rivals; costs are lower; marketing is more effective; employees are more satisfied at work; and an increasingly aggressive media cut trusted brands more slack. Why Should Anyone Buy From You? is occasionally a damning indictment of current marketing and business practice, and frequently an optimistic take on how marketing can re-orient its current practice to achieve deeper, more trusting relationships with customers that are ultimately more profitable. Read more
How to Make Money with Social Media provides a clear, practical roadmap for businesspeople who are ready to get past the hype and start using social media to grow their sales and revenues.
This new book answers many of the most important questions people are asking about social media:
· Can I make money with social media?
· How do the Fortune 500 use social media?
· What are the classic mistakes to avoid when launching a social media campaign?
· How should I set-up, launch and run my social media campaign?
· What are the top 50 social media platforms and how can they be used to get new customers?
· Why did my first social media campaign fail?
· How do I integrate my social media campaign into my traditional marketing campaign?
· What are the Seven Deadly Sins of social media measurement?
· What should I know about mobile media, augmented reality and widgets?
· What should I do to ensure I get a positive ROI from my efforts?
· What tools should I use once I get past YouTube, LinkedIn, Facebook and Twitter?
· What are the 59 specific steps I should take to ensure my social media campaign is a success?
How to Make Money with Social Media gives you all the information you need to set-up, launch and run a successful social media campaign.
Read more
The second edition of The Frugal Book Promoter is an updated version of the multi award-winning first edition. It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres. The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists. You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print. Read more
The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business!
Stop hiding from social media--or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how.
Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales.
“Conversations” and “communities” are wonderful, but they’re not enough. Get this book and get what you really want from social media: profits.
Think social media’s a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It’s where your customers are. And it ain’t going away. Does that suck? No. It doesn’t. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable.
Want to know how to do it right? We’ll show you. And, yeah, we know how because we’ve done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You’re going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You’ll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You’ll figure out how to measure it. And then you’ll go get it.
One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we’ll tell you what to do so that won’t happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let’s go make some money.
Read more
Disney Legend Charles Ridgway looks back on over forty years of working with the Mouse, from Disneyland, to Walt Disney World, to Euro-Disney and beyond. Filled with light-hearted and hilarious reminiscences of famous people and outlandish publicity stunts, this memoir will delight Disney fans young and old. Read more
What brings you joy?
"To devote yourself to the creation and enjoyment of beauty, then, can be serious business—not always necessarily a means of escaping reality, but sometimes a means of holding on to the real when everything else is flaking away." ~ Elizabeth Gilbert, Eat, Pray, Love
My femininity, creativity, and optimism had been flaking away, especially since 9/11. When I was dancing, I felt real and complete again. ~ Becoming Ginger Rogers, Chapter 4, "Samba Girl"
If you’ve spent most of your life pursuing your career, raising your family, and/or caring for loved ones who may be ill or infirmed, your own needs may have been neglected in the process.
Becoming Ginger Rogers is the story of one woman’s inspiring and uplifting journey to reclaim her life during the dispiriting days of New York City in the aftermath of 9/11, the unraveling of a successful business she co-founded with a dozen colleagues, and the death of her beloved husband after a long illness. Patrice Tanaka shares her very personal story of how at age 50 she started ballroom dance lessons to satisfy a lifelong dream of dancing like Ginger Rogers and, in so doing, found her way to unimaginable joy.
Becoming Ginger Rogers is, in part, a memoir of a young Japanese-American girl born and raised in Hawaii who fulfilled her dream of career success in Manhattan; it’s a voyeuristic glimpse into the world of competitive ballroom dancing; and it’s a business book about the lessons learned from ballroom dancing that made Patrice a better partner and a smarter CEO.
In this book, you will learn:
• How to reclaim, re-energize and re-excite yourself about your own life
• How to “reschedule yourself” back into your own life as the first step toward reclaiming your life
• How lessons learned in ballroom dance such as the importance of being fully present—mind, body and spirit—have applications beyond the ballroom floor in helping you achieve greater success in your personal and professional life
• How learning to be a good follower can be a winning strategy for business
• How visualizing your dreams is the way to manifest them
• How living every moment of your life in a way that is fulfilling in and of itself, and not dependent on some future you may not have, is the best way to live and to be prepared to die even if you have little advance warning like the nearly 3,000 people who perished on 9/11
Becoming Ginger Rogers shows us how we can revitalize ourselves even after years of woeful neglect so that our most exciting and joy-filled days are ahead of us. Plus it pulls back the curtain on ballroom dancing in a fun, educational way. Be transported to the world of Ginger Rogers and Fred Astaire.
Table of Contents
Chapter 1: The Whirl of Manhattan
Chapter 2: The Arabian Prince
Chapter 3: “What Brings You Joy?”
Intermezzo: Foxtrot
Chapter 4: Samba Girl
Intermezzo: Samba
Chapter 5: The Ballroom World and the Real World
Intermezzo: Tango
Chapter 6: Practice Failing—in the Ballroom and in the Boardroom
Intermezzo: Rumba
Chapter 7: Partnering for Success—with or without Chocolate
Intermezzo: Mambo
Chapter 8: You Must Be Present to Win: Going with the Flow and Celebrating Successes along the Way Intermezzo: Viennese Waltz
Chapter 9: whatcanbe: Leading with Your Heart
Coda: Cha Cha Read more
David Meerman Scotts marketing bible has become a modern day business classic.
This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book will provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations practitioner, this book will act as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This outstanding contribution takes a best practices approach one that focuses on taking the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that focuses on establishing the profession s impact on the client s return on investment in the public relations function, whether that function be aimed at internal or external audiences. By the end of the book, you will understand why and how research is conducted, and will be able to apply best practice standards to any research done by supply side vendors or internal research departments. Read more
New - expanded third edition (584 pages) of a practical handbook for the public relations profession. A how-to, hands-on, step-by-step manual designed to provide both the seasoned professional and novice with a valuable resource containing information, knowledge and skills that can be applied to the day-to-day world. It is being used as a textbook by more than a dozen colleges and universities. Each chapter ends with PR Challenges - exercises designed to evoke the best strategic thinking of students and public relations professionals, as well. Its 17 chapters cover every aspect of PR from its history to PR-pie - Purpose, Research, Planning, Implementation and Evaluation, persuasive writing, budgeting, campaigns, advertising, media relations, crisis communication, crossplatforming - the Networked Age, designing publications, and ethics and the law.New - expanded third edition (584 pages) of a practical handbook for the public relations profession. A how-to, hands-on, step-by-step manual designed to provide both the seasoned professional and novice with a valuable resource containing information, knowledge and skills that can be applied to the day-to-day world. It is being used as a textbook by more than a dozen colleges and universities. Each chapter ends with PR Challenges - exercises designed to evoke the best strategic thinking of students and public relations professionals, as well. Its 17 chapters cover every aspect of PR from its history to PR-pie - Purpose, Research, Planning, Implementation and Evaluation, persuasive writing, budgeting, campaigns, advertising, media relations, crisis communication, crossplatforming - the Networked Age, designing publications, and ethics and the law. Read more
