By M. Larry Litwin APR and Fellow PRSA
Buy new: $9.99
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Customer tags: public relations(2), business law, advertising, writing, m larry litwin apr and fellow prsa, ethics, web, planning, strategic counseling, electronic media, etiquette, speeches
Review & Description
New - expanded third edition (584 pages) of a practical handbook for the public relations profession. A how-to, hands-on, step-by-step manual designed to provide both the seasoned professional and novice with a valuable resource containing information, knowledge and skills that can be applied to the day-to-day world. It is being used as a textbook by more than a dozen colleges and universities. Each chapter ends with PR Challenges - exercises designed to evoke the best strategic thinking of students and public relations professionals, as well. Its 17 chapters cover every aspect of PR from its history to PR-pie - Purpose, Research, Planning, Implementation and Evaluation, persuasive writing, budgeting, campaigns, advertising, media relations, crisis communication, crossplatforming - the Networked Age, designing publications, and ethics and the law.New - expanded third edition (584 pages) of a practical handbook for the public relations profession. A how-to, hands-on, step-by-step manual designed to provide both the seasoned professional and novice with a valuable resource containing information, knowledge and skills that can be applied to the day-to-day world. It is being used as a textbook by more than a dozen colleges and universities. Each chapter ends with PR Challenges - exercises designed to evoke the best strategic thinking of students and public relations professionals, as well. Its 17 chapters cover every aspect of PR from its history to PR-pie - Purpose, Research, Planning, Implementation and Evaluation, persuasive writing, budgeting, campaigns, advertising, media relations, crisis communication, crossplatforming - the Networked Age, designing publications, and ethics and the law. Read more
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