IMC: Using Advertising and Promotion to Build Brands (Hardcover)

IMC: Using Advertising and Promotion to Build Brands (Hardcover)
By Tom Duncan

12 used and new from $4.97

First tagged by Atomicfiber Books
Customer tags: ads, atomicfiber, build brands, advertising, public relations, promotion, marketing communication, branding, creative strategy, campaign strategy, relationship tracking, evaluation

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