By Kathy Dempsey
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Customer tags: library(3), public relations(3), librarians(3), library science(2), surveys(2), marketing(2), speakers(2), library marketing, the accidental library marketer, libraries, kathy dempsey, conferences
Review & Description
The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they ve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey longtime editor of the Marketing Library Services newsletter reveals the missing link between the everyday promotion librarians actually do and the real marketing that s guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion. Read more
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