By David Meerman Scott
97 used and new from $1.76
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Customer tags: marketing(41), online marketing(38), web marketing(37), social media(36), public relations(32), viral marketing(26), blogging(24), web analytics(10), word of mouth(8), internet marketing(7), pr(4), social networking(3)
Review & Description
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process. Read more
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